Sparks with Soul: the moments, signals, and ideas that reveal where culture and business are heading next. A newsletter about possibilities.

We’re living in pivotal times, and the old playbooks won’t cut it. 

Instead, we need sparks: the moments, signals, and ideas that reveal where culture and business are headed next. 

Sparks aren’t just fads and trends. They’re a tsunami of opportunities, full of potential and possibility. They’re conversations that reveal deeper meaning and remind us that while machines compute, humans connect. 

If we’re ready for them, these sparks can inspire us and help us cut through the noise to find the signal.

That’s where this newsletter comes in. It’s a place where I’ll share what sparks for me and others, in the hope it sparks something for you, too. 

I’ll share:

• What I’m thinking about the transformations and trends that are reshaping our world.

• What I’m seeing as technologies, brands, leaders, ideas, arts, and activism evolve.

• What I’m doing as a speaker, adviser, educator, researcher and convener for extraordinary organizations.

I’m a Lecturer on the Business of Innovation faculty and Director of the Innovation Quest and a Gen AI grant at the USC Jimmy Iovine and Andre Young Academy, and adviser to Fortune 500 enterprises and growth startups. From the classroom to the boardroom,I work with some of the world’s most creative and inspirational people. Every day, I see sparks fly as brilliant innovators and transformative concepts come together. Now, I want to open up that alchemy of ideas, and share it with you, too. 

What does that have to do with Sparks?

I’ve brought sparks to my work and my relationships, and found the ineffable spark of humanity in brands and products and organizations. It’s one of my superpowers.

Now, if you’ll let me, I’ll bring sparks to your inbox, too.  

• I just wrote about why humanity is the ultimate moat and empathy is the only thing that scales in an age of intelligent machines.  Now I am exploring how we fortify what makes us human with a few new essays on Love and Wisdom. Next up: I am exploring some of the most deeply human experiences and practices we have. Purpose. Soul. Levity. Community. Consciousness. Not necessarily in that order.

• I am deep into my research on new playbooks for new economies, a framework for scaling and revitalizing modern brands. 

I’m excited about the road ahead, and I’m hoping you’ll join me. 

Remember: we’re surrounded by sparks of possibility. If we’re prepared and open to those opportunities, then we can fan those sparks into an enduring flame. Maybe even new playbooks. 

Thank you for jumping in me. I’m hoping sparks fly for you  too.

XO, Tina